Health Startup Launches an App to Guide Breast Cancer Patients

The app is free to download, but will be ad-supported. Users can also opt in to allow the company to share information with researchers looking for clinical trial participants. Finally, Willowglade is developing a subscription-based, white-label version of the product that cancer centers can provide to their own patients.

I really don’t like this model of presenting ads to severely ill patients. Unfortunately, there’s probably more money to be made through this model than by simply selling the app.